Celebrating Life’s MomentS | One Bake at a Time
Hi, I’m Jessie!
Self-taught baker, blogger and cookbook author – here to help you celebrate life’s sweet moments, one bake at a time.
I’m all about creating easy-to-follow recipes using everyday ingredients and the kind of kit you probably already have at home. You’ll find step-by-step photos, handy tips, and troubleshooting advice with every bake – so you can crack on with confidence and end up with something that looks (and tastes!) absolutely fab.
Got a baking question or need a hand with a recipe? Feel free to drop me a message on Instagram – I’m always happy to help!
BEHIND THE BUTTERCREAM
THE STORY SO FAR
2013
THE YEAR IT ALL STARTED…
Dear Diary: I Baked a Blog
Baby-faced and full of baking ideas! I started my blog back in 2013 while I was at university, calling it Jessie Cakes’ Diary. It began as a cosy little corner of the internet to jot down baking ideas, scribble out recipes and ramble about life in general.
At the time, I think it was mostly just me, a few friends and family clicking through – until I posted a Malteser Brownie recipe that changed everything. Suddenly, readers poured in and the comments started rolling. That one recipe marked the moment my blog grew from a personal diary into something so much bigger.
2017
READY FOR THE ‘REAL’ WORLD…
BYE BYE BAKING
Throughout university, I had the luxury of time – to bake, to blog, and to balance it all around my studies and socials. But that luxury quickly vanished after graduating and stepping into the world of work!
With my focus on kick-starting a career as a UX designer, baking sadly took a back seat, and my blog sat unloved, gathering dust… until the world turned upside down in 2020.
2020
A PASSION REIGNITED…
When One Door Closes…
You know the saying, “when one door closes, another one opens”? During the pandemic, I was furloughed from my job for four months – and in that unexpected pause, I found the time and space to re-discover my passion… baking and blogging!
But this time, I was determined to do it properly. I took an intensive online food photography course, rebranded to Jessie Bakes Cakes, and rebooted my Instagram account, hosting virtual bake-along lives every week during the lockdown. Within three months, I’d landed my first paid recipe development and photography client project – and that’s when it clicked… I could actually do this as a job!
2023
DREAMS DO COME TRUE…
I WROTE A COOKBOOK!
After a few years of juggling part-time work as a baking blogger and content creator alongside my role as a UX designer, 2023 was the year everything changed. With a social following of over 100K at the time, I was incredibly lucky to land a cookbook deal with Penguin Random House – a true pinch-me moment!
I decided to take the leap, leave my part-time job, and throw myself fully into writing the book and growing my business. It was intense, emotional, and a huge amount of hard work… but also one of the most rewarding and proudest accomplishments of my life.
2025
PRESENT DAY…
WHAT’S NEXT?
It’s now been five years since I revived my blog – and over a decade since I first created it. In that time, I’ve shared hundreds of recipes, collaborated with some incredible brands, hosted several in-person baking masterclasses, and seen my work featured on Canon Creators, The FeedFeed, and British Baker.
I still can’t quite believe I get to bake and share recipes for a living – grateful doesn’t even begin to cover it. My blog has just had a fancy new makeover (thank you, Jennifer Holt Designs – you website genius!) and I truly hope you love it. I’m so excited for what’s ahead… and so glad you’re here to be part of it.